How we work on an hourly rate with you

January 1st, 2013 | Housekeeping | | 0 comments

Congratulations! We like you and hopefully you will like the work we do for you and your company. We have found that working on an hourly basis works well for some clients, and actually saves them money.

Hourly Rate:  $75/hr

Time Tracking

We track the time we work on your project in our online billing system.  All of our clients have access to our online billing system where they can check the amount of hours work on their project at any time.  Unlike most professionals, we do not round to the nearest “whatever”.  You pay for only the time worked.  If we worked 1 hour and 42 minutes on something, that’s all you pay for.

Work Satisfaction Guaranteed

Pay-as-we-go means that at every milestone when work is presented to you to review, you will be invoiced for the hours worked to produce the work up to that point.  How does this work to your advantage?  You can stop the project at any point if you are not happy with what you are seeing and you will not be expected to pay for the invoiced hours.  However, once you do pay for your invoice, we assume that you are happy with the work and consider that acceptance of the work produced.  We continue work on a project only after invoices are paid up-to-date.  We do not refund money on paid invoices.  You are entitled to and own any and all work that is paid for.  Simply put, if we stop a project before it is completed, you can take any work that was done and paid for to another professional to finish the job.


You will always be given an estimate of the hours needed to complete a specific project, but this is only for budgetary reasons.  We use that number of hours as our target, but sometimes things change and unexpected obstacles arise.  Please rest assured that if things do change (i.e. we see that we may exceed the estimated number of hours), we will inform you as soon as possible. Your acceptance of the Project Estimate serves at the “go ahead” to begin the project.

More Questions?

E-mail us at if you have any questions about how we work with you on an hourly basis.

Terms of Service

April 27th, 2012 | What the Lawyers Say | | 0 comments

Welcome to our website. If you continue to browse and use this website, you are agreeing to comply with and be bound by the following terms and conditions of use, which together with our privacy policy govern Good and Evil Creative LLC’s relationship with you in relation to this website. If you disagree with any part of these terms and conditions, please do not use our website.

The term ‘Good and Evil Creative’ or ‘us’ or ‘we’ refers to the owner of the website whose registered office is 94-1082 Kanawao Street, Waipahu, HI 96797. The term ‘you’ refers to the user or viewer of our website.

The use of this website is subject to the following terms of use:

  • The content of the pages of this website is for your general information and use only. It is subject to change without notice.
  • This website uses cookies to monitor browsing preferences. If you do allow cookies to be used, please leave this website.
  • Neither we nor any third parties provide any warranty or guarantee as to the accuracy, timeliness, performance, completeness or suitability of the information and materials found or offered on this website for any particular purpose. You acknowledge that such information and materials may contain inaccuracies or errors and we expressly exclude liability for any such inaccuracies or errors to the fullest extent permitted by law.
  • Your use of any information or materials on this website is entirely at your own risk, for which we shall not be liable. It shall be your own responsibility to ensure that any products, services or information available through this website meet your specific requirements.
  • This website contains material which is owned by or licensed to us. This material includes, but is not limited to, the design, layout, look, appearance and graphics. Reproduction is prohibited other than in accordance with the copyright notice, which forms part of these terms and conditions.
  • All trademarks reproduced in this website, which are not the property of, or licensed to the operator, are acknowledged on the website.
  • Unauthorized use of this website may give rise to a claim for damages and/or be a criminal offence.
  • From time to time, this website may also include links to other websites. These links are provided for your convenience to provide further information. They do not signify that we endorse the website(s). We have no responsibility for the content of the linked website(s).
  • Your use of this website and any dispute arising out of such use of the website is subject to the laws of the City and County of Honolulu.

Refund Policy

April 27th, 2012 | What the Lawyers Say | | 0 comments

Good and Evil Creative LLC provides professional marketing and creative services. Deposits may be requested. Deposits are only refunded if work has not begun on the project. In most cases, payments are made after services have been rendered. If our services do not meet your expectations, you do not have to pay for the services and we will retain all rights to the work. Payment made on services rendered in of itself is acceptance of the work and that it was performed to your satisfaction; therefore, no refunds are issued on any payment for professional services.

Privacy Policy

April 27th, 2012 | What the Lawyers Say | | 0 comments

This privacy policy sets out how Good and Evil Creative LLC uses and protects any information that you give us when you use this website.

Good and Evil Creative LLC is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Good and Evil Creative LLC may change this policy from time to time by updating this page. You should check this page from time to time. This policy is effective from April 25, 2012.  If you have any questions or concerns, please contact us by e-mail at or by calling us at 808-398-7451.

What information we collect:

We may collect the following information: (1) Browser information and other non-user specific information to provide visitor data patterns and trends; (2) Information through website forms including name and contact information including email address

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, for internal record keeping, and to improve our products and services. We may periodically send promotional emails about information which we think you may find interesting using the email address which you have provided.

We will never sell or transfer the information collected on this site to any person or party that is not directly involved in normal business operations.


We are committed to ensuring that your information is secure. In order to prevent unauthorized access or disclosure,we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site.

We, and most websites, use cookies to help provide better user experience. We use traffic log cookies to identify which pages are being used. This helps us analyze data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes.

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information.  If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by writing to or emailing us at

Data updates

If any of the information you provide to us changes, please update us by sending an email to or by calling us at 808-398-7451.

Email policy

Good and Evil Creative LLC may use your email address to communicate with you about marketing trends, creative insights or services that we believe may interest .  We will never sell your contact information.  If you have questions about this policy, please email us at  If you believe you received an email from us that is in violation of this policy, please report it to

Sample website designs

December 24th, 2011 | Samples | | 0 comments

Active WordPress Sites

Connect Management

  • site active 2009 to 2011
  • We developed corporate ID and look & feel.
  • Current client, but we will be working on a new site design.

Hawaii International Child

  • site active 2007 to 2011
  • We developed the look and feel (at the time, they did not have any consistent creative).
  • Example of interior page with more content design.


  • site active 2005 to 2009
  • We developed the brand look and feel (at the time, the product did not have any cohesive or consistent creative).
  • We developed the home page Flash animation.
  • We also developed the Product Selector (Flash).

Napoleon’s Bakery

  • site active 2006 to present
  • The current live website still uses the original template we created.
  • We also developed the following custom online applications:
    • Online Cake Ordering which includes
      • specific step-by-step ordering paths for numerous options
      • customer image uploading
      • credit card ordering
      • backend admin system to handle orders
    • Cake Time Reminders – free online birthday, anniversary, etc. reminder system for customers. Customers input their important annual dates such as birthdays and anniversaries, and customers receive automated reminders via email.

A Catered Experience (Zippy’s Catering Division)

  • site active 2006 to present
  • The current live website still uses the original template we created.

HIPP Management

  • site active 2006 to 2008
  • Home page (Please use the link below to see a sample of the interior page. When I copied the files from the server, for some reason, the addressing on the navigation does not work correctly. This site uses Flash from 2006, so it does not work quite right in modern browsers, but the animation on the Flash menu is working.
  • Interior page

Branlund Photography

  • site active 2005 to 2008

Wailupe Estate

  • site active 2008
  • This website was launched in 2008 and active for a few months until the estate was sold. This is a production version, and not exactly what was launched, but very close to it.

Jacqueline de Michel

  • site active 2008 to 2010

Maleana Cosmetics

  • Basic design and code translation was completed, but project was stopped and not launched due to changes in objectives / goals.

Logo feasting–all night long

September 16th, 2011 | Blah Blah, Creative | | 0 comments


Truth be told–I hate designing logos.  I know, that sounds like a chef saying, “I hate cooking.”  And why the heck would you want to eat something from a chef that hates cooking?  Confession:  logo designing is challenging.  When I design logos, it’s about that spark of inspiration, and trying to get that spark to ignite on demand (say, on a client’s timeline), can be stressful.  One step of the process is finding inspiration from other logos.  And “finding inspiration” is not a euphemism for copying (shame on you!).  My process used to involve combing through multiple books, flagging and xeroxing the ones I liked.  As much fun as it was to take a break from staring at my iMac screen, it wasn’t something I looked forward to.

Then yesterday as I flipped through my 2008 LogoLounge book, I happened upon a short paragraph written in 8pt text that said I could go online to to search over 100,000 logos.  Whaaaaa???!

Long story short, the LogoLounge website is my new best friend.  Membership cost money, but I’m totally happy to pay for it so I can say good-bye to my xeroxing process.  Why didn’t anyone tell me about this earlier?  Anyway, my good design deed of the day is passing this tidbit on to my fellow logo-loathing designer (don’t pretend you all “love” making logos—you know who you are).

Since we’re all being honest here, I’ll also like to confess that I love watching Storage Wars.  Barry Weiss, if you’re reading this, call me.

QV Web development – General walkthrough

January 13th, 2011 | Quo Vadis | | 0 comments

You may view the current state of the website in development at:
Password: goodandevil

We are still working through some programming fixes for the layout. Please see the videos below for brief walkthroughs for what’s already there.

Part 1

Part 2

Do you love color? Us too.

November 16th, 2010 | Blah Blah, Creative | | 0 comments

You don’t need to be some, square-glasses wearing, artistic fool to love great color combinations. If you’ve ever color coordinated your throw pillows to your lampshades or your shoes to your messenger bag, you’ll appreciate this Colour Lovers Website (and no, I’m not British, that’s how the URL is spelled).

Get lost in color trends for your wedding, home, fashion, crafts… whatever.  It’ll make you want to get up and repaint the living room.  Ok, maybe just buy some new curtains and bed sheets, but still!

The Facebook Business Trap

October 26th, 2010 | Blah Blah, Marketing, Technology, The Web | | 0 comments

There was once a time when it was cool to have your own website address on your advertising. You were progressive. Cool. Hip! Of course, this always leads to “the next cool thing.” Apparently, the next cool thing is currently Facebook. “Check out our Facebook Page!” companies herald on their print advertisements, brochures and on 50 ft. billboards. That’s cool. Just be aware that Facebook is a trend and like all trends, it could end at any time.

Don’t think that your shiny new Facebook Page replaces a good, old company website.  It doesn’t. And here are the main reasons why:

  • You don’t own your Facebook Page.  Facebook owns your Facebook Page. According to Facebook’s user agreement, Facebook asserts rights to the content you post on your Facebook Page.”In addition: For content that is covered by intellectual property rights, like photos and videos (“IP content”), you specifically give us the following permission, subject to your privacy and application settings: you grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content that you post on or in connection with Facebook (“IP License”).”
  • Facebook can terminate your Facebook Page at any time. If your company relies heavily on Facebook as a marketing tool, just know that it could be terminated at any time and you have no recourse.
  • Not everyone is on Facebook. There’s still an “admission fee” to even get through the door at Facebook. Granted, the “fee” doesn’t cost any money, but it does cost some amount of privacy. And not everyone is willing to pay this “fee”. Subsequently, they won’t be allowed into the new, hip social club called Facebook.  If you’re operating the majority of your marketing tactics on Facebook, be aware that you are alienating a segment of your customers.

I’m not a Facebook hater. You’ll see that I check Facebook almost daily. But two of my four closest friends don’t even have Facebook accounts. Facebook provides a great opportunity for marketing growth, but do not fall into thinking it is some magic bullet that’ll hit all your marketing targets.

With that said, go nuts on Facebook!  But don’t neglect your real website because in the end, your real website will alway be there for you. Facebook?  Maybe, but who knows.

Lesson 6 – Adding a Link to an Image

October 7th, 2010 | Dental Arts | | 0 comments