Truth be told–I hate designing logos. I know, that sounds like a chef saying, “I hate cooking.” And why the heck would you want to eat something from a chef that hates cooking? Confession: logo designing is challenging. When I design logos, it’s about that spark of inspiration, and trying to get that spark to ignite on demand (say, on a client’s timeline), can be stressful. One step of the process is finding inspiration from other logos. And “finding inspiration” is not a euphemism for copying (shame on you!). My process used to involve combing through multiple books, flagging and xeroxing the ones I liked. As much fun as it was to take a break from staring at my iMac screen, it wasn’t something I looked forward to.
Then yesterday as I flipped through my 2008 LogoLounge book, I happened upon a short paragraph written in 8pt text that said I could go online to http://www.logolounge.com to search over 100,000 logos. Whaaaaa???!
Long story short, the LogoLounge website is my new best friend. Membership cost money, but I’m totally happy to pay for it so I can say good-bye to my xeroxing process. Why didn’t anyone tell me about this earlier? Anyway, my good design deed of the day is passing this tidbit on to my fellow logo-loathing designer (don’t pretend you all “love” making logos—you know who you are).
Since we’re all being honest here, I’ll also like to confess that I love watching Storage Wars. Barry Weiss, if you’re reading this, call me.